COURSE CODE: BSB50620
Diploma of Marketing and Communication
Course Description
This qualification is designed to provide students with advanced skills and knowledge required to plan, develop, and manage marketing and communication strategies across a range of industries.
The course focuses on developing competencies in digital marketing, brand management, campaign planning, market research, and communication strategies, preparing students for roles in marketing, advertising, and business development.
Training is delivered through a combination of face-to-face classroom sessions and theory-based assessments, supported by practical activities, case studies, and real-world marketing projects.
This course is suitable for individuals who are looking to advance their career in marketing and communication or move into more strategic and managerial roles.
This is a nationally recognised qualification under the BSB Business Services Training Package, delivered in accordance with the Standards for Registered Training Organisations (RTOs) 2015.
The latest release of the qualification and packaging rules can be found at the following link:
| KEY INFORMATION | |
|---|---|
|
Course Duration |
6-12 months |
|
AQF Level |
Level 5 |
|
Study Mode |
Full-time or part-time options may be available |
Course Entry Requirements
Students must:
- Be 18 years or older
- Provide valid identification
- Meet Language, Literacy and Numeracy (LLN) requirements
- Have basic computer and communication skills
- Prior business or marketing experience is recommended
Entry to this qualification is limited to those who:
- Have completed BSB42415 Certificate IV in Marketing and Communication
or - Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or - Have two years equivalent full-time relevant work experience.
Course Structure
Total number of units = 12 units
- 5 core units plus
- 7 elective units
Delivery Mode
This course is delivered through:
✔ Face-to-face classroom training
✔ Online or written theory-based assessments
✔ Case studies and practical marketing projects
Assessment Methods
Assessment methods may include:
- Written or online theory assessments
- Case studies and marketing projects
- Presentations and reports
- Practical tasks and scenarios
Students must demonstrate competency in all required units.
| Core Units | |
|---|---|
|
BSBMKG541 |
Identify and evaluate marketing opportunities |
|
BSBMKG542 |
Establish and monitor the marketing mix |
|
BSBMKG552 |
Design and develop marketing communication plans |
|
BSBMKG555 |
Write persuasive copy |
|
BSBPMG430 |
Undertake project work |
Course Outcomes
Upon successful completion, students may seek employment as:
- Marketing Coordinator
- Digital Marketing Manager
- Brand Manager
- Communications Manager
- Marketing Officer
- Social Media Manager
Skills You Will Learn
Students will develop advanced marketing and communication skills, including:
- Developing and implementing marketing strategies
- Managing digital and social media campaigns
- Conducting market research and data analysis
- Managing brand identity and positioning
- Planning and evaluating marketing campaigns
- Communication and stakeholder engagement
- Budgeting and resource management
| Elective Units | |
|---|---|
|
BSBDAT501 |
Analyse data |
|
BSBMKG543 |
Plan and interpret market research |
|
BSBMKG544 |
Plan and monitor direct marketing activities |
|
BSBMKG545 |
Conduct marketing audits |
|
BSBOPS504 |
Manage business risk |
|
BSBTEC404 |
Use digital technologies to collaborate in a work environment |
|
SIRXMKT007 |
Develop a digital marketing plan |
Career Opportunities
Graduates may find employment in:
- Marketing and advertising agencies
- Corporate organisations
- Digital marketing companies
- Small and medium enterprises
Pathways
After completing this qualification, students may progress to:
- BSB60520 Advanced Diploma of Marketing and Communication