COURSE CODE: BSB40820
Certificate IV in Marketing and Communication
Course Description
This qualification is designed to provide students with the practical skills and knowledge required to work in marketing and communication roles across a range of industries.
The course focuses on developing competencies in digital marketing, content creation, communication strategies, and customer engagement, preparing students for roles in marketing, advertising, and business communication environments.
Training is delivered through a combination of face-to-face classroom sessions and theory-based assessments, supported by practical activities, case studies, and real-world marketing scenarios.
This course is suitable for individuals who are looking to start a career in marketing and communication or enhance their existing business skills.
This is a nationally recognised qualification under the BSB Business Services Training Package, delivered in accordance with the Standards for Registered Training Organisations (RTOs) 2015.
The latest release of the qualification and packaging rules can be found at the following link:
| KEY INFORMATION | |
|---|---|
|
Course Duration |
6-12 months |
|
AQF Level |
Level 4 |
|
Study Mode |
Full-time or part-time options may be available |
Course Entry Requirements
Students must:
- Be 18 years or older
- Provide valid identification
- Meet Language, Literacy and Numeracy (LLN) requirements
- Have basic computer and communication skills
Assessment Methods
Assessment methods may include:
- Written or online theory assessments
- Case studies and marketing projects
- Presentations and reports
- Practical tasks and scenarios
Students must demonstrate competency in all required units.
Course Structure
Total number of units = 12 units
- 6 core units plus
- 6 elective units
Delivery Mode
This course is delivered through:
✔ Face-to-face classroom training
✔ Online or written theory-based assessments
✔ Case studies and practical marketing projects
| Core Units | |
|---|---|
|
BSBCMM411 |
Make presentations |
|
BSBCRT412 |
Articulate, present and debate ideas |
|
BSBMKG433 |
Undertake marketing activities |
|
BSBMKG435 |
Analyse consumer behaviour |
|
BSBMKG439 |
Develop and apply knowledge of communications industry |
|
BSBWRT411 |
Write complex documents |
Course Outcomes
Upon successful completion, students may seek employment as:
- Marketing Assistant
- Digital Marketing Officer
- Social Media Coordinator
- Communications Assistant
- Content Creator
Skills You Will Learn
Students will develop a range of marketing and communication skills, including:
- Developing and implementing marketing campaigns
- Creating digital and social media content
- Communicating effectively with stakeholders
- Conducting market research and analysis
- Managing brand and promotional activities
- Writing marketing materials and reports
- Using digital tools and platforms
| Elective Units | |
|---|---|
|
BSBFIN401 |
Report on financial activity |
|
BSBLDR413 |
Lead effective workplace relationships |
|
BSBMKG431 |
Assess marketing opportunities |
|
BSBMKG434 |
Promote products and services |
|
BSBTEC403 |
Apply digital solutions to work processes |
|
BSBTWK503 |
Manage meetings |
Career Opportunities
Graduates may find employment in:
- Marketing agencies
- Corporate organisations
- Small and medium businesses
- Digital and social media environments
Pathways
After completing this qualification, students may progress to:
- BSB50120 Diploma of Business
- BSB40820 Diploma of Marketing and Communication
- Other advanced marketing qualifications