CRICOS COURSE CODE: BSB60520
Advanced Diploma of Marketing and Communication
Course Description
This qualification is designed to provide students with advanced, strategic-level skills and knowledge required to lead marketing and communication functions within an organisation.
The course focuses on developing competencies in marketing strategy, brand management, digital transformation, consumer analysis, and leadership, preparing students for senior roles in marketing and business environments.
Training is delivered through a combination of face-to-face classroom sessions and theory-based assessments, supported by practical projects, case studies, and real-world marketing scenarios.
This course is suitable for individuals who are currently working in marketing or communication roles and are seeking to progress into senior management or strategic positions.
This is a nationally recognised qualification under the BSB Business Services Training Package, delivered in accordance with the Standards for Registered Training Organisations (RTOs) 2015.
The latest release of the qualification and packaging rules can be found at the following link:
| KEY INFORMATION | |
|---|---|
|
Course Duration |
12-18 months |
|
AQF Level |
Level 6 |
|
Study Mode |
Full-time or part-time options may be available |
Course Entry Requirements
Students must:
- Be 18 years or older
- Provide valid identification
- Meet Language, Literacy and Numeracy (LLN) requirements
- Have prior marketing, business, or relevant industry experience (recommended)
Entry to this qualification is limited to those who:
- Have completed BSB52415 Diploma of Marketing and Communication
or - Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or - Have four years equivalent full-time relevant work experience.
Course Structure
Total number of units = 12 units
- 4 core units plus
- 8 elective units
Delivery Mode
This course is delivered through:
✔ Face-to-face classroom training
✔ Online or written theory-based assessments
✔ Case studies and strategic marketing projects
Assessment Methods
Assessment methods may include:
- Written or online theory assessments
- Case studies and strategic projects
- Presentations and reports
- Practical tasks and workplace scenarios
Students must demonstrate competency in all required units.
| Core Units | |
|---|---|
|
BSBMKG621 |
Develop organisational marketing strategy |
|
BSBMKG622 |
Manage organisational marketing processes |
|
BSBMKG623 |
Develop marketing plans |
|
BSBTWK601 |
Develop and maintain strategic business networks |
Course Outcomes
Upon successful completion, students may seek employment as:
- Marketing Manager
- Senior Marketing Strategist
- Brand Manager
- Digital Marketing Director
- Communications Manager
- Business Development Manager
Skills You Will Learn
Students will develop advanced and strategic marketing skills, including:
- Developing and implementing marketing strategies
- Leading marketing and communication teams
- Managing brand positioning and growth
- Analysing consumer behaviour and market trends
- Managing digital marketing transformation
- Strategic planning and decision-making
- Budgeting and resource management
- Stakeholder engagement and leadership
| Elective Units | |
|---|---|
|
BSBCRT512 |
Originate and develop concepts |
|
BSBCRT611 |
Apply critical thinking for complex problem-solving |
|
BSBFIN501 |
Manage budgets and financial plans |
|
BSBMKG624 |
Manage market research |
|
BSBMKG625 |
Implement and manage international marketing programs |
|
BSBMKG627 |
Execute advertising campaigns |
|
BSBOPS601 |
Develop and implement business plans |
|
BSBTEC601 |
Review organisational digital strategy |
Career Opportunities
Graduates may find employment in:
- Marketing and advertising agencies
- Corporate organisations
- Digital marketing and media companies
- Business consultancy firms
Pathways
After completing this qualification, students may progress to:
- Advanced business or management qualifications
- Specialist marketing or leadership programs